Why Experiences and Entertainment Are Key Drivers of Growth

Join Elliott Rusanow, CEO of Scentre Group to understand how its Westfield destinations have navigated the dramatic shifts in consumer behaviour over recent years and developed creative experiences to compete for customers’ time and drive frequent visits.

With consumers spoilt for choice in how, where, and when to spend, how do retail destinations with a deep understanding of their customers compete for their time and attention?

Experience-driven retail is top-of-mind for consumers. Scentre Group's laser-sharp focus on creating new, interesting, and experiential shopping experiences is attracting more people and businesses and driving innovative customer journeys across its network of 42 Westfield destinations. 

Elliott will share how consumer needs are changing in Australia and globally, why Scentre Group's strategy to attract more people is transforming the customer experience, and how focusing on winning the battle for time and attention is driving growth and strengthening its role in the community.